Visual management occurs at many levels. There is personal transparency: the ability for people to see what you are working on within the team. Then there is team transparency: the ability for stakeholders and other teams to see what the team is working on. Finally, there is organizational transparency: the ability for people within and outside the organization to see what the organization is working on. Ideally, we have all three levels of transparency fully developed in an Agile organization.
Individual transparency consists of the ways in which we communicate the state of our work to the team. We can use both active and passive mechanisms to achieve this. Active mechanisms are things like using one-way broadcast like yammer, or just shouting out when you need help, achieve victory, or otherwise want to share with the team. Then there is two-way broadcast like the status in the daily standup, one-on-one communication, working meetings like the planning and demo. Passive mechanisms include updating things like task boards, wiki pages, and status reports. All of this information is primarily directed at the team.
At the team level there are active and passive mechanisms for communication. There are burn down charts, task boards, calendars, which are all passive. Then there is the active communication that takes place at the scrum of scrums and other larger forums where multiple teams and stakeholders meet. I’ve often seen teams struggle to get information out at this level. They tend to do really well at the individual level, but at the team level it is not uncommon to find that teams aren’t getting enough information out beyond their own boundaries.
Finally at the organizational level there are active and passive mechanisms for communication as well. There are passive communication mechanisms like annual reports, company web pages, intranets, and billboards in the coffee room. There is also active communication at company meetings, and…often not much else. This is an area where as Agilists we need the most improvement. It seems as though the communication demands get more challenging the higher up the organization that you go.